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In today’s cultural landscape, where social media thrives on remixing narratives and presenting fragmented views of our everyday lives, Toronto-based band Jackie and her brother (siblings Jackie & Mark Andrade) harness gritty digital instruments to deliver a punk-infused, abstract critique. Their latest single, “Happy Shadows,” reflects our collective obsession with life mimicry, constant updates, and the pervasive nature of surveillance in our daily routines.
From the earliest days of childhood to the twilight years of life, everyone is participating in this social media experiment. Jackie and her brother function as both participants and critics of this new mode of experiencing and representing life; in short, the song explores concepts of mimicry and resistance to following trends and trending patterns. “Happy Shadows” includes lyrics that explore the beauty and simplicity of cherished childhood memories and the forceful presence and constant intrusion of social media in those memories.
Vocally, this is the first song that Mark lends his voice to, preferring to typically be hidden in the producing and sonic side of the project. Both siblings use distorted mics pushing the song forward with a frantic march (slightly departing from their previous pop leaning tracks). With “Happy Shadows,” Jackie and her brother are also announcing the March 2025 release of their debut full-length album that will feature a range of songs and influences. They are excited to give listeners a more robust musical offering in a time of fragmented singles and releases.
