Interview with DJ S. WHiT

 DJ S. Whit is one of the next best things! She brings alot to the table from DJing to radio to hosting and even television appearances. But what she has started with her documentary titled ‘The New York Rap Revival’ is a whole different story. This is something that not only New York needs but hip-hop needs in general. Take a look at the preview and learn what it’s about as we got the chance to sit down with S. Whit and discuss her career with her! 

DJ S. Whit, whats good homie, how you livin?!

Wussup?! I’m good and God is good so therefore no complaints. 

So how long have you been gracing the 1s & 2s for? What got you started?

I’ll say since High School, around 2006 I started taking the DJ thing serious. Ya know, started off in High School throwing the parties for the school. Then went on to college got involved with the campus radio station, did parties off and on campus…the rest is history.

How did you go from being an intern at SiriusXM to grabbing your own slot??

Honestly, hard work and persistence. If you want something bad enough you’ll get it. Was interested in the company, so I applied and did my first internship back in 2008 when it was just Sirius for general music programming – pretty much working across all genres on various channels. Came back in 2010 to finish up some school credits and continue building what I already started here but this time working directly for Shade45 and Hip Hop Nation. I made my impact and I got hired 3 months later.

Describe what ‘Femme Fatale’ represents in regards to your show on SiriusXM/Hip-Hop Nation…

The Femme Fatale Mixshow which I’ve been doing with my co-host Mz Stylez going on 3 yrs now is a mixshow deemed to help view things from the female’s perspective whether it may be about Hip Hop, lifestyle or personal life experiences and situations. You always hear things from the guys perspective in Hip Hop, we were given the opportunity to tell things from our side. The concept of the show was kind of built off the Cocoa Chanel and Jazzy Joyce formula (in reference to their “Ladies Night” show on NYC’s Hot 97).

Being a woman in such a male dominated industry, have you experienced more turbulence in your grind than you think normal?

Umm this is always a tough question, I couldn’t really tell. I feel like I often face the same obstacles anyone would coming up in the game. Yes, some things may be made naturally easier for some of the guys but I don’t let that stop me. I’m a strong female in general no matter what arena I play in I’m always bound to dominate and still win.

What DJ’s did you idolize growing up?

Well number one was my Uncle Gregory (R.I.P.) he’s was an awesome DJ but unfortunately got caught up in the drug era during the 70s/80s. He taught me a lot, he was like a music god to me as a kid – he’ll always live vicariously through me, owe a lot of who I am as a successful DJ to the mistakes he made and taught me to learn from.

Besides him, Kool DJ Red Alert because he’s one of a kind an undeniably a legend in his own right. But Funk Flex was everything to me growing up as a kid, so yeah I would say Flex was my idol.

Being a New Yorker, whats your take on Kendrick being the ‘King of New York’?

Ha! Kendrick my man 100 grand but he’s not the King of New York. Lyrical content taken out of context and too literal. 

Now you’ve recently been working on a project…a documentary based on New York hip-hop, ‘The New York Rap Revival’ …what inspired you to put this together??

Just being from New York, my deep love for where I’m from. Inspired but what I saw and heard growing up. This movie is only a conversation we’ve all been having, why not create art out of it. Make the conversation more public. I’m still young and coming up with a lot of these new dudes emerging in New York, I wanted to capture what I see and experience. We all hear the same stories about New York, why aren’t we speaking about he last 13 years, what’s currently going on and what’s next for us? 

There’s people out there thinking it, I’m just the only one bold enough to do it. Hate me or love me but at least I tried.

How has the overall process been for you in working on this project?

Quite the learning experience but great experience overall. We’re still in the production stages so there’s a lot of work still needed to be done but we got this. Happy with the response I’m getting as the awareness about the film increases. 

What all can we expect from ‘The New York Rap Revival’ documentary??

Expect something new, different and classic. It’s a conversation piece. It’s art and it’s dope, can’t wait to show it to the people.

What has been your favorite project released this year and why?

First, Born Sinner. I didn’t enjoy Cole’s first album but this sophomore project was exactly what I wanted from him and more as a rap critic and plain ‘ol fan of his. Solid project, underrated but best rap album of the year in my opinion.

Second, MNIMN. Hate how they sleep on Pusha but lyrically he murdered that album. I love the grittiness of it, that real street and drug talk and knowing what he’s saying is authentic. Clipse nostalgia.

What has been the highlight/most memorable moment of your career thus far??

Ha! So many moments. Every moment has been memorable, sounds corny but no experience is greater than the other. They’re all great in their own right.

Knicks or Nets?

I bleed orange and blue never a traitor, however I’ve been lusting Brooklyn lately.

Biggie or Jay-Z?

Huge Jay-Z fan but I’ll have to go with Biggie.

Favorite soccer team/player??

The Netherlands, Cristiano Ronaldo 

Anything else you wanna tell the fans, listeners, viewers…?

Just #RockWHiTMe that’s all I need and want.

Well S. Whit, I appreciate you choppin’ it up with us over here at GroundSounds…keep up the genuine hustle and stay on GrindTime!

No diggity, love is love!