19 Year Old Artist imfalls Drops “I Lost Myself”

Emerging artist imfalls, aka 19-year-old Benjamin Sanchez, has released his new single “I Lost Myself” via Wayward Music along with an accompanying music video.

“I Lost Myself” is very personal for imfalls, and how much emotion came from his personal experiences. The song itself is an energetic jam that seems to be telling an ex “this shit aint really for me”. A perfect jam when you a feeling unwanted or disliked to get up and tell them sons of guns you are done with it. The personal story behind the song is deeply intertwined with the lyrics and the video. As imfalls lets us know,

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“I Lost Myself’ is essentially the story of how my mind was feeling when I moved to Los Angeles. Every day I hear somebody talk about LA being magical or awful, but being 19 and feeling optimistic, I took a chance on the city. Unfortunately, my experience followed both sides of this spectrum with an up and down pattern. Some days being a 10/10, while other days made me question if I had belonged in the city in the first place. In the intro, I said, ‘I feel like I should be at home, but no one really wants me there.’ This was basically my mind playing games with itself and overthinking the opinions of others. I would wake up in the morning and never have a clear thought of what I was doing there. Day by day, it got worse and the derealization episodes hit me like a truck. The irony is that although I wrote a simple song about the bad series of events in LA, so many other people can find comfort and validation in their own life challenges. I think we all lose ourselves at one point, seek the problem, and let that better you.” – imfalls on what “I Lost Myself

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The music video was directed by JakeTheShooter (Trippie Redd, Bia, Nessa Barrett). imfalls goes into how he felt during the shoot, and seemed to have similar feelings as to when he wrote the song. imfalls said,

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“This day was one to remember, not only because of the execution of the video itself, but also because I truly felt the manic mindset and brought myself back to the mood when recording this song, making this a surreal experience. The video contains several shots of eerie lighting and flashbacks of when everything felt ‘normal’ in my life. From scene to scene, you can slowly see me get more and more into character, the lights, moods and everything in between perfectly illustrates the theme of losing yourself.”

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imfalls truly discovered his passion for music at 15 years old as an output to direct all the emotions he was feeling that he didn’t know how to deal with. Though he had limited resources initially for equipment, it was this new-found passion and his strong work ethic that helped start his music career. He released his first single back in 2019 with “Luvr”, and has only continued to grow over the past few years. imfalls finds influence from a range of artists, including G Eazy, blackbear, Sueco and Jxdn, because of their personalities and authenticity as well as their diversity to help push him out of his comfort zone.

Checkout the full song and music video down below, along with all of imfalls social media!

imfalls: Apple Music | Instagram | Spotify | Soundcloud | Tik Tok | YoutubeSpecial Thanks to Bari Lieberman and Press Here

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