Latest posts by William Brookson (see all)
- Ontario Artist Nares Explores Cosmic Longing in the Existential, Cinematic “Levitate” (feat. 8485) Music Video - March 3, 2025
- Calgary Artist Brock Geiger Captures Hope in Uncertain Times on “Early August Rain” - February 28, 2025
- Canadian Singer-Songwriter Terra Lightfoot’s “Higher & Higher” is a Chill and Soulful Folk Anthem of Exploration and Growth - February 27, 2025
Aaron Alem (better known by the stage name Keffa) is a Canadian singer, rapper, producer, and songwriter from Toronto, ON. In April 2019, Keffa released “Disconnect,” the first single off his Victimless Crimes EP (out 5/29), and the followup single, “Try Harder,” last December.
His latest single “Rock You” shimmers with atmospheric production, reminiscent of The Weeknd’s trilogy of mixtapes released at the beginning of the last decade. Keffa’s commanding vocals set it apart though, creating a captivating aura around his personality.
Inspired by a long series of failed relationships and an appreciation for the mundane and melancholy moments, Victimless Crimes makes light of heartbreak without trying to doll it up.