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PREMIERE: Bitterheart channel the Old West in “Know It All”

Jake Craney
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Bitterheart

NY duo Bitterheart are set to have a big year on the heels of their brand new EP Wish I Was Wrong. The EP was written and produced with Simone Felice (The Felice Brothers, The Lumineers) and David Baron (Meghan Trainor). “Know It All” is a fun, up-tempo folk/pop jam that is short, but very sweet. Today we’re excited to premiere the video for “Know It All” which features the duo in full costume creating hijinx in the Old West.
 
Here’s what the band had to say about the video:

Since the night in the studio that we finished “Know It All” we felt that the the song would fit perfectly with a cheesy, spaghetti western video. Although Paul Newman and Robert Redford would have been the ideal leading roles, Bitterheart had to step in as the foolish partners in crime.
 
Shooting the video was quite the adventure. By the end, cast and crew were sunburnt and coated in dust. Wearing elaborate costumes while scaling coastal California cliffs is something we’d like to make a habit of. (Actually, we had most of the costumes in the van already, so we could make a habit of it…) One moment we really love is the scene where we’re counting our loot on the rocks; the landscape captures our idea of the quintessential cowboy desert. 
Check out the video to see how a couple a tenderfooted Yankees would’ve made it out in the Old West. 

 

Enjoy the new video below and be sure to stay updated with the duo online for more!

 

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